Title: Don’t Sell Me, Tell Me
Author: Greg Koorhan
Paperback: 156 pages
Publisher: Crossbow Studio; 1 edition (July 7, 2016)
This nifty book is full of useful information that will be a blessing for all storytellers. For those who are beginners in storytelling, you’ll not make the mistakes that veteran storytellers make. For veteran storytellers, you’ll understand why your stories written for a business setting aren’t converting to sales and how to correct such mistakes. It is, essentially, an important guide for those who need to learn how to market their products more effectively.
Let’s analyse this book a little more. For one, the subtitle to this book gives a glimpse of what’s ahead in that Koorhan says that the book shows you how to use storytelling to connect with the hearts and wallets