By Rohi Shetty
An email signature is the concluding part of an email message. Most of us writers tend to neglect it and use only our names as our email signature. That’s a pity because each email is an opportunity to promote our books and services.
Not optimizing our email signature is costing us money every single day. We are losing the chance to gain readers and clients with every email.
How to Create an Effective Email Signature
Here are a few simple tips that can transform every email you send into a potential marketing machine: