You on the Internet – II

Your Domain – Your Web Address

Your domain is your website’s address, or the URL. The URL is short for “Universal Resource Locator”. Sounds complicated? The simple explanation is this: it is your website’s address, which is unique because no one else can have the same address as yours.

It is the www.yourwebsitename.com bit that you type into your browser to get to that website.

So, if you were to buy your corner of the Internet, you would have to have a nice, unique address for it – just so others can come by and visit whenever they want, right?

The domain you choose would then be that address.

How To Choose The Right Domain Name

Choosing the right domain helps a lot. For a variety of reasons your domain is an important part of your web identity. And if you follow a few simple rules, you will be on your way to choosing a great domain for your website too! So what are the rules? Simple. A domain name must be:

  • Simple and easy to remember.
  • Related to the subject of the stuff that you plan to put on your website.
  • Short – long-winded names can be a pain to type out.
  • Ideally ending with a ‘dot Com’.
  • Not too similar to an already established website (yes, this might cause copyright problems later on).

Ideally, I would suggest making a list of at least 10 different website names, and putting them in an order of priority.

The reason is simple: someone might have already bought that domain name which you so brilliantly thought about (Yes, it happens!) and then you can move on to the next name in your list.

There are several places on the Internet where you can find out if a domain name is available or not. My favorite is https://instantdomainsearch.com where they also give you a bunch of options if the domain you are looking for is already taken.

All right then! Get out your pen and paper, and start making that list! And then find out which of the domain names in your list is available! I would also recommend going through the list of options and alternatives provided by the site, and add the good ones to your list. And then, just sit on it for a while – let it stew around in your head. See which name feels right to you.

Just like everything else in our writerly life, we ought to let it play around in our heads for a bit before we bite the bullet and jump into the next step.

(5 September 2012)


Madhavi spends her time writing web content and helping people make websites. She regularly blogs www.madhavighare.com and shares her thoughts about web writing and WordPress. She also explores her ardent fascination with myths and symbols via the Tarot cards on her blog www.taroticallyspeaking.com

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