Pharaohs Must Crash: Lead us out of bondage

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My new book called ‘Corruption. Stop It…‘Let my people go,’ is ready for publishing. This is the introduction to the story:

Breaking News!

Pharaohs Must Crash: Lead us out of bondage

“We are talented Nigerian youths aspiring to the top. But a very big problem has held us stand still over the years. He is Corruption and his gang. They are today’s Pharaohs gripping the people in bondage and refuse to let go. They are ravaging our country and causing misery for the people.  They have forced the young and old to live in pains and poverty. We are suffering and wasting. They are prospering and enjoying life.

The pains they inflict on citizens have become unbearable.  And no force seems capable of crushing them. We want a bigger force to rescue us from captivity. We need help to dislodge them so that we can move forward. We want you to lead us out of bondage. We are crying out for freedom. That is what this story is all about. It is our bondage to freedom story.

Our story shows who we are and how we are toiling under the regimes of these task masters. It shows their wickedness and reveals who they are. It explains their powers and influence and unfolds their network of   pains. It discusses how they oppress the people.  It unfolds our conflict with them and our struggles for better life. It demonstrates our drive for social and financial freedom and a corrupt free society.

Our story opens our market potential. It shows what inspires us. It shows our talents and passion in action and how we are rebranding our country. It states what we believe and want, and how we interpret the world around us. Our story pushes for our liberation and movement to our Promised Land. It highlights how our storyteller crashed, suffered, and bounced back to tell this story. We must reach our Promised Land. All we are saying is that, Pharaohs must crash! Let them die! This is our battle cry. To hear our cries, you have to feel our pains. Take some of them.”

And how Storytelling can fight Corruption and Co.

Freedom Message comes

Let Go! is Infomedia’s proprietary freedom message series that will loose captives from the grip of Pharaohs and move them to their Promised Land. There are people, workers, unemployed, professionals, families, kindred’s, tribes, minorities, races, migrants, unions, interests, places, communities, territories, nationalities, utilities, facilities, institutions, organizations, products, structures, systems, events, ideas, proposals, abandoned projects, or anything standing still in modern times, who want to be free. People and brands have to lead them to freedom.

Can storytelling be used as software to dislodge Pharaohs? It looks far fetched.  But it may well be the strongest weapon against these Goliaths. That would be just as the biblical David used the story software, and stone hardware, to do what the soldiers in the battle front could not do with arms against their Goliath. Leaders with storytelling power move people to action. Moses did it in the Bible. Hitler did it in Germany. What is this storytelling strategy that can overcome obstacles and move any brand forward?

  • Storytelling is the software that runs the brand
  • Message is the software that runs the story
  • Motivation is the software that runs the message
  • Energy is the software that runs motivation
  • Action is the hardware of them all
  • Leadership is the driver

Eric Okeke is a CSR specialist and strategist in brand marketing and mobilizing support for corporate and social issues. He is the brand storyteller, writer, speaker, author and media consultant, with training in chemistry, marketing and business journalism. As a business writer and speaker, he has recorded a good career in media consulting and journalism which he started at The Guardian, Lagos.

Eric’s communications niche is storytelling which he is now using to empower professionals and improve business returns in Nigeria. Email him at, ericokeke@gmail.com, ericosamba@yahoo.com Tel +234 803 301 4609; +234 817 301 4609.

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