Memo to my Hindu Friends

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flameJesus Christ says in the Bible…‘I am the Light of this world, whosoever that follows me shall not walk in darkness’… ‘Let your Light shine before all men’…  ‘You don’t Light a lamp and put it under’ …

The message of Deepavali is all about Light…Tell It…Show It…Live It…Light the World with its message…

Deepawali or Diwali is the biggest and the brightest of all Hindu festivals. Each day of Diwali has its own tale, legend, and myth to tell.

Enjoy the festival of lights. Deepavali means “a row of lights”. It falls on the last two days of the dark half of the Hindu month of Kartik (October-November).

Everyone forgets and forgives wrongs in an air of freedom, festivity and friendliness. Diwali festival brings about unity and charity and dazzles all with joy. Marked by 4 days of celebration.

Plus each day of Diwali is separated by a different tradition. It is celebration of life, enjoyment and goodness. Light a diya , sit quietly, shut your eyes, withdraw the senses, concentrate on this supreme light and illuminate your soul.

And during Diwali, lights illuminate every corner of India; scent of incense sticks hangs in the air, mingled with the sounds of fire-crackers, joy, togetherness and hope. Diwali is celebrated around the globe. Outside India, it is more than a Hindu festival. It’s a celebration of South-Asian identities.

What is the origin of Deepawali? In mood of great rejoicing village folks move about freely, mixing with one another, all enmity forgotten. It’s a period of love. Deepawali is a great unifying force.

At Deepawali festival, fix your mind on this supreme light and enjoy the real Diwali by attaining illumination of the soul.

Let those with keen inner spiritual ears clearly hear the voice of the sages, “O Children of God unite, and love all”.

In each legend, myth and story of Deepawali, lies the significance of victory of good over evil. From darkness unto light — the light that empowers us to good deeds, that brings us closer to divinity.

Happy Diwali!

(22 October 2014)


Eric Okeke is a CSR specialist and strategist in brand marketing and mobilizing support for corporate and social issues. He is the brand storyteller, writer, speaker, author and media consultant, with training in chemistry, marketing and business journalism. As a business writer and speaker, he has recorded a good career in media consulting and journalism which he started at The Guardian, Lagos.

Eric’s communications niche is storytelling which he is now using to empower professionals and improve business returns in Nigeria. Email him at, ericokeke@gmail.com, ericosamba@yahoo.com Tel +234 803 301 4609; +234 817 301 4609.

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