Industry 4.Perfection

In the last quarter of 2017, I had to learn something new fast and write about it – Industry 4.0. Wikipedia says that, essentially, ‘it’s the current trend of automation and data exchange in manufacturing technologies’. Yes. At first glance, it all sounds like gobbledygook.

As I worked on the article, though, I began to wonder how this trend would affect the publishing industry. Would we writers and storytellers respond favourably to it? How could we automate the writing process? Could robots write our stories for us? What if they started writing their own stories? What would they say about humans? Ah… the many questions, permutations and combinations.

Let’s see if I can narrow all this down a little. For a start, the term Industry 4.0 refers to the fourth industrial revolution. The steam engine marked the first industrial revolution which had the largest impact on the transportation industry. Then came electricity

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Are You a Writer Without an Email Sequence?

By Rohi Shetty

An email sequence is a series of email marketing messages that you send to your subscribers in a pre-determined order and frequency. An autoresponder could be a single message like a welcome message or a series of messages like a five-part email course on a specific topic.

Your sequence of email messages is sent out automatically one by one depending on when people sign up. Every subscriber receives the same email messages in the same sequence. On the other hand, blog updates or broadcast emails, like this newsletter, are sent at a specific time to the whole list.

Email sequences are also called autoresponder series or follow-up emails. You can use email providers like MailChimp, GetResponse, AWeber, Drip, and ConvertKit to send email sequences. Some examples of email autoresponders are:

Henneke Duistermaat’s Snackable Writing Course My Copyblogger membership

Why every writer should have an email sequence

Once you create an

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Are You a Writer Without a Lead Magnet?

By Rohi Shetty

If you want to be a successful online entrepreneur, and not just a hack, you need a website. If you want to convert casual visitors to your website into clients, you have to persuade them to subscribe to your email list. To do that, you have to offer them an incentive for permission to let you into their email inbox. That incentive is called a lead magnet.

What’s a lead magnet?
A lead magnet is a free checklist, report, e-book or course that you offer to your prospects in exchange for their email address or other contact information. Your lead magnet has to be valuable enough for them to offer their email address. Lead magnets are also called opt-in offers, opt-in bribes, freebies, and ethical bribes.

LEAD MAGNET

VISITORS==>==>SUBSCRIBERS==>ENGAGEMENT==>CLIENTS/CUSTOMERS

Once the people who visit your site subscribe to your email list, you can stay in touch with them through email so they

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Templed In (2)

When I first contacted my guide from www.angkorphotographytours.com, I told him that I’d watched videos posted online about the sunrise at Angkor Wat. In some, there were close to 2,000 people competing to get one beautiful photograph. I was horrified and desperate to avoid this. My guide agreed to my request and chose an entrance that was devoid of visitors for our sunrise visit to Angkor Wat.

Later in the morning, as we left this UNESCO World Heritage site, I was puzzled and this feeling remained throughout my trip. Only much later I understood that it all had to do with the ‘where’ and ‘what’ of this place together with a dose of semantics.

My point of embarkation was that Angkor Wat is described as a ‘temple complex’. I referred to an article I wrote based on an interview with Mr. Rajaji (‘Worship and a way of life’

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Templed In (1)

The World Heritage Centre at the UNESCO website describes Angkor in the following way:

‘Angkor is one of the most important archaeological sites in South-East Asia. Stretching over some 400 km2, including forested area, Angkor Archaeological Park contains the magnificent remains of the different capitals of the Khmer Empire, from the 9th to the 15th century. They include the famous Temple of Angkor Wat and, at Angkor Thom, the Bayon Temple with its countless sculptural decorations. UNESCO has set up a wide-ranging program to safeguard this symbolic site and its surroundings.’
http://whc.unesco.org/en/list/668

I have always been interested in photography as an art form for I admire the skills needed to take a great photo. So, with the guidance of an able photographer and guide from Angkor Photography Tours (http://www.angkorphotographytours.com), I learned how to properly use my camera.

In less than three days, I took close to 1,300 images and I wish

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Facebook Messenger Chatbots: Top Three Free Resources

By Dr. Rohi Shetty

“Chatbot technology is the biggest trend since the invention of the Internet.”
~Peter Lisoskie, Founder, Chatbot Nation

Like many of us, Mary Kathryn Johnson had never heard about Messenger chatbots until she attended a webinar by Andrew Warner. What she learned that day absolutely blew her away.

During his webinar, Andrew brought up Chatfuel at the same time as he had his phone on the screen and showed them in real time how they could create messages in Facebook Messenger. These messages were automated, personalized and interactive—like email on steroids.

Mary was the first to pay a refundable deposit of $400 to book a discovery call with him to join his Bot Academy course. The course was expensive—$2000 to be paid in advance!

Here’s the twist in the tale: In the two days before her call with Andrew, Mary created a demo chatbot and put it up on her

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Five Easy Steps to Your First 100 Facebook Page Fans

By Dr. Rohi Shetty

Setting up your first Facebook Business Page to promote your blog or freelance writing is fast, easy, simple, and free.

The next step is to use your Facebook Page to deliver awesome content to your target audience. Your first target should be to get 100 fans to like your Facebook Page.

Here is a step by step tutorial to gain your first 100 Facebook fans:

Publish at least 5–10 posts before you invite anyone

These posts may be links to your articles and blog posts. However, you should also share links to interesting and engaging content by influencers in your niche.

Pro tip: Add attractive images, funny quotations, and short videos that are more likely to be shared. Also, use Emojipedia to help find the right emoji for your posts.

Update your Page regularly

Ideally, you should add at least one new post daily.

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Over the Bridge

This is a surprise. Climbing the Sydney Harbour bridge. You’re living the high life, I see.

This was the whatsapp message I received from a relative. What was she surprised about? That I was in Sydney? That I didn’t tell her I was on holiday? Or that I was on holiday at all. It had to be the last one.

That tinge of envy in the message aside, I admit that I told very few people about this desire to climb the bridge. The only ones who knew were my friends in Sydney, my mother and some very close friends. Also, I got the feeling that some didn’t think I was serious about it. In fact, my editor wasn’t interested in a story because she felt that there was nothing unique about climbing the Sydney Harbour Bridge.

The first time I thought about climbing the Sydney Harbour Bridge, it wasn’t even possible to

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The Ultimate Guide to Creating Your First Facebook Page

By Dr. Rohi Shetty

“I’m going to open a new Facebook account named ‘Anonymous’
so all the cool quotes will be attributed to me!”
~Clinton Thomas

Your Facebook Profile is your personal account; your Facebook Page is your business account. Ideally, you shouldn’t mix the two because your Facebook friends may not be interested in your writing activities and your readers may not be fascinated by your cat.

I confess I didn’t have a Facebook Page until I was forced to create one last week. (Because you need a Facebook Page to create Messenger chatbots.) That’s when I realized that the unbelievable benefits that writers can gain from a Facebook Page.

The good news is that it’s surprisingly easy to create a Facebook Page. It doesn’t take much time either, and best of all, it is completely free. You can create as many Facebook Pages as you like for different

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Are You a Writer Without a Chatbot?

By Dr. Rohi Shetty

When Andrew Warner, founder of Mixergy, was 24 years old, he owned a company in Manhattan. The rent for the office space was a cool $1.2 million. One day, Andrew invited a direct mail marketer (let’s call him Johny) to his office to see what he could learn from him about direct mail that could be applied to email marketing.

When Johny saw that Andrew had a whole floor as his office in midtown Manhattan, he said, “Wow! Email built all this?” Later on, he admitted, “I missed email.”

Johny was great at direct mail marketing and he made a whole lot of money at it. But he got lazy and didn’t pay attention to email. By the time he realized his mistake, it was too late. He was too far behind. After he left, Andrew’s CFO said, “That was a splash of cold water. We could

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