By Rohi Shetty
Most freelance writers struggle to find their niche. Either we procrastinate or we choose a niche that isn’t profitable. When we don’t have a clearly defined niche, it’s hard to communicate what we do and to find potential clients. Whether we are new or experienced writers, we need to choose our niche and to choose it wisely.What is a niche?
A niche is a specific group of people who have a clear and compelling problem and are seeking a solution to it.
Most writers resist choosing a niche because they don’t know which audience to focus on. However, you will be surprised to know that picking a target audience is not so important. It’s more important to discover a problem that people have and then offer a specific solution to them. So your first step is to identify a pressing need and to build your freelance writing business