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Eight Book-Generated Empires You Can Learn From Featured

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Eight Book-Generated Empires You Can Learn From

Building an empire may sound overly ambitious, but it’s certainly possible. It has been said that in order to “get big,” one has to think big. Below are a few authors that have started their own revolutions. Each author listed has used different strategies to grow their platforms: radio interviews, television appearances, speaking engagements, publishing more books, producing more audio programs, developing creative products—whatever it took to build their enterprises. And none of them are stopping—they continue to build their platforms because it is a fundamental part of who they are.

Take a look at their empires. Read their websites. Inspect their books, products, and services. Dream big.

Robert Kiyosaki, “Rich Dad”: Mr. Kiyosaki has developed an impressive empire with over 20 books within the Rich Dad, Poor Dad series [Rich Dad, Poor Dad (Warner Business Books, 2000), the flagship book, has sold over 20 million copies and spent over 200 weeks on the NYT bestseller list]. He has even developed teams of professionals that leverage the Rich Dad brand, giving seminars, coaching, and training across the globe. Check out:

Ken Blanchard, “One Minute Manager”: Coauthor of The One Minute Manager (William Morrow & Company, 1983) with over 17 million copies sold, Mr. Blanchard has developed a highly successful training and development enterprise around the success of his 30-plus business books. Check out:

Stephen Covey, “Seven Habits”: Mr. Covey’s Covey Leadership Centers generated over $100 million leveraging his books, The Seven Habits of Highly Successful People (Free Press, 1990) and Principle-Centered Leadership (Free Press, 1992) as their brochures before merging with Franklin Quest to create Franklin Covey Company. Check out:

Tom Peters, In Search of Excellence: Since the former McKenzie consultant co-authored In Search of Excellence (Warner Books, 1998) in the early ’80s, he’s become a celebrity, authoring books, producing audio programs with Nightingale-Conant, commanding speaking fees of over $60,000, acting in commercials, and operating a monster consulting firm. Explore at:

Deepak Chopra, “Seven Spiritual Laws”: Combining Ayurvedic medicine, spirituality, and his formal medical training, Dr. Chopra has authored more than 35 books and 100 audio, video, and CD-ROM titles (which have been translated into 35 languages with over 20 million copies sold). Dr. Chopra speaks worldwide and has leveraged his brand to build the Chopra Center for Well-Being and his own line of herbal teas, supplements, and oils. (His enterprises bring in more than $15 million annually.) Check him out at:

Jack Canfield and Mark Victor Hansen, “Chicken Soup for the Soul”: With over 90 million Chicken Soup for the Soul books sold in North America alone and over 100 licensed products in the marketplace, Chicken Soup for the Soul is one of the most successful publishing franchises of our time. Check out: and

Tony Robbins, “Personal Power”: The “late-night infomercial king” has definitely created an extraordinary empire, with two international best-selling books, over a dozen audio programs, and a seminar business that generates $50 million annually. Check out:

John Gray, “Mars & Venus”: Dr Gray has sold over 30 million copies of his relationship classic, Men Are from Mars, Women Are from Venus (HarperCollins Publishers, 1992), and has written 14 follow-up books. Mr. Gray also provides counseling and coaching; produces audio programs on relationships and the differences between men and women; is an international, in-demand speaker; and has a team of moderators that facilitate seminars nationwide. Check out:

The above article is an excerpt from an e-book exclusively available through Everything You Need to Know to Become a Best-Selling Author.

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About Scott Jeffrey

With an impressive client list including New York Times best-selling authors, speakers, and consultants, Scott Jeffrey is renowned for his ability to guide each client’s journey to the impossible—crafting their own adventure, zealously following their bliss and discovering their unique, meaningful contribution to the world. Scott is the master strategist behind Creative Crayon, LLC, a world-class strategic coaching enterprise and consultancy.

Scott is the author of Journey to the Impossible: Designing an Extraordinary Life, a Benjamin Franklin Award finalist, as well as the interviewer in the 10-CD audio program, Everything you Need to Know to Become a Best-Selling Author. He was the editor of Impossible Journeys.

Scott and his four-legged hiking companion, Yoda, reside in the mountains of upstate New York.

Find out more at

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