Articles

Thursday, 16 May 2013 23:23

Press Release Writing Tips Featured

Written by
Rate this item
(0 votes)

Press Release Writing Tips

A press release is an announcement of a newsworthy item that is issued to journalists and other media representatives. And it is a document that is generally formatted in a basic manner across the publishing industry for quick, efficient handing across the board of your news by media professionals.

With regards to the basics of press release writing, here are seven basic elements that every press release should contain:

* FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin and you should capitalize every letter.

* Contact Information: Insert this after the release statement above and list the contact information of the company spokesperson.

* Headline: This should be written after the contact information.

* Dateline: List the city of origin for your press release.

* Lead Paragraph: The first paragraph needs to grab the reader’s attention and should contain the relevant information to your message such as the five W’s (who, what, when, where, why).

* Text: Next comes the main body of your press release where your message should develop fully.

* Last Paragraph: Make sure to alert the reading audience where to turn for more information; i.e. a postal address, phone number and website link. Plus offer something free for them; a report, newsletter or other gift.

To learn what’s hot and what’s not in your particular industry, check out PRWeb(r) at PRWeb.com for current press releases. No need to re-invent the wheel. See what’s working there and treat the information as a general guideline for your own news format and presentation.

You can also head to Content Propulsion Lab. It’s the place for “Do It Yourself” companies who would love the benefits of a high-end Public Relations firm but lack the budgets, online at http://www.ContentLabInfo.com, a Division of Content Desk, available at http://www.ContentDeskInfo.com


By Diana Barnum, president of Moving Ahead Communications. Get tons of freebies, tips and help at http://OhioHelpGroup.com or call: (614) 529-9459. Freebies section at http://presssuccess.com/bookstore


Click here to return to the index of Articles


Read 1007 times Last modified on Monday, 15 November 2021 14:34

Comments powered by CComment

Latest Posts

  • Sakshi
    I have been in a state of ‘emotional unwell-being’ for seven years. There, I’ve said it. Why? Well, after my father died, I believed that if I reached out with love to ‘good friends’, counsellors, suitors, and relatives, there could be pockets of joy to offset my grief and loneliness,…
  • The Creative Industry Needs to Look at Things Differently Post Budget 2022
    On 29 October 2021, the Finance Minister, Datuk Seri Tengku Zafrul Tengku Abdul Aziz tabled Budget 2022 in the Malaysian parliament. RM50 million has been allocated for the arts and culture industry. This comes after a year and a half after the entire industry came to an absolute standstill. With…
  • ‘The Covid Positives’ – life lessons learnt from the pandemic by Phanindra Ivatury
    After a long drawn battle with the biggest catastrophe in our living memory, global humanity is finally getting to see some quintessential ray of light at the end of the treacherous tunnel in the form of COVID-19 vaccines, currently being rolled out to all parts of the globe. A ‘COVID-19…
  • Chaos of Whole Books
    Is it possible to read several books at once? Aneeta Sundararaj finds out. When I was a child, my cousin used to boast that he could read four storybooks at a time. As an adult, when he invested in an e-Reader, he continued to boast that he could…
  • Writing for You? Or for Me?
    Writing for You? Or for Me? ‘You must always write with your reader in mind.’ This was one of the first pieces of advice that I received when I began my writing career. Honestly, I found this extremely hard to do because more often than not, I couldn’t picture my…