Articles

Thursday, 19 June 2014 03:43

Should You Write a Book? Featured

Written by
Rate this item
(0 votes)

Should You Write a Book?

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services.

There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier.

Is this a fantasy? No. This could be a typical day in your life as a published author.

More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.

Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.

 

A Book Generates Visibility and Attracts Clients

Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.

Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business.

Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.

Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.

Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.

 

Best of all, marketing is not such a struggle anymore.

As a successful author you will find the stress of constantly seeking new clients can largely become a thing of the past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice. It's Not Just a Book -- It's a Business!

Your book is the seed from which you can grow a multi-faceted "empire'' of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.

Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate? The idea is to see your book as a launching pad for new business opportunities.

Barbara Hemphill used her book Taming The Paper Tiger to develop a multi-pronged branding strategy. Hemphill offers organizing skills services designed to reduce stress and increase productivity. Her business is based almost entirely on her book.

Barbara has used her book to develop Taming the Paper Tiger software, gain an endorsement by Pendaflex, and found the Hemphill Productivity Institute. Her company now employs more than 70 Paper Tiger authorized consultants across the U.S. and Canada.

 

You can write a book!

Me, publish a book, you ask? Yes, you. It is easier than you might think, and you don't need to be a seasoned writer to become a published author.

Writing a successful book is not the easiest thing in the world, but it is entirely possible. The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area, and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach.

A strategy that works for many is to break the process into smaller steps by writing a series of articles. They then become the basis for a book. Or, you can work with a talented freelance writer to help you express your ideas clearly and with conviction.

The most traditional route is to find a publisher who will handle the production, marketing, promotion and distribution. This involves up front work (you write a detailed proposal, a table of contents, sample chapters and a market overview). Then you shop the proposal around to potential publishers, either on your own or with the help of a commissioned agent.

Self-publishing has many advantages over traditional publishing, the most compelling being greater financial returns for the author. "When you self-publish, you keep all the profits," says Dan Poynter, author of The Self-Publishing Manual. "Additionally, you get into print quickly, own the copyright, and take all applicable tax breaks."

On the downside, self-publishing can be expensive. You pay up front for all the production and distribution costs, and if your book does not sell, you will be stuck with the leftover inventory. However, if your book is successful, you will not only have the satisfaction and advantages of being a published author, you will make more money.

Whatever publishing route you choose, the Internet provides a global marketplace for your book. Never before has it been so easy to market a book if you are willing to invest the time and energy to write one.


Steven Van Yoder is the author of Get Slightly Famous. He teaches small business owners how to duplicate his success and become a "slightly" famous author in your field. Visit www.getslightlyfamous.com to claim your FREE Slightly Famous Marketing Plan Workbook and learn how to attract more business with less effort by creating your own information empire.

This email address is being protected from spambots. You need JavaScript enabled to view it.

Article Source: http://EzineArticles.com


Click here to return to the index of Articles


Read 84 times Last modified on Sunday, 14 November 2021 20:00

Comments powered by CComment

Latest Posts

  • The Creative Industry Needs to Look at Things Differently Post Budget 2022
    On 29 October 2021, the Finance Minister, Datuk Seri Tengku Zafrul Tengku Abdul Aziz tabled Budget 2022 in the Malaysian parliament. RM50 million has been allocated for the arts and culture industry. This comes after a year and a half after the entire industry came to an absolute standstill. With…
  • ‘The Covid Positives’ – life lessons learnt from the pandemic by Phanindra Ivatury
    After a long drawn battle with the biggest catastrophe in our living memory, global humanity is finally getting to see some quintessential ray of light at the end of the treacherous tunnel in the form of COVID-19 vaccines, currently being rolled out to all parts of the globe. A ‘COVID-19…
  • Chaos of Whole Books
    Is it possible to read several books at once? Aneeta Sundararaj finds out. When I was a child, my cousin used to boast that he could read four storybooks at a time. As an adult, when he invested in an e-Reader, he continued to boast that he could…
  • Writing for You? Or for Me?
    Writing for You? Or for Me? ‘You must always write with your reader in mind.’ This was one of the first pieces of advice that I received when I began my writing career. Honestly, I found this extremely hard to do because more often than not, I couldn’t picture my…
  • One Book That Changed My Writing Life
    My latest novel, The Age of Smiling Secrets was shortlisted for two categories in the Book Award 2020 organised by the National Library of Malaysia. When I reflected on the journey that this book has taken, I acknowledged the enormous influence of one of my all-time favourite books, Joseph Anton:…