Igbo Life

A new magazine, which will address the tribal challenges and issues of Igbos of Nigeria, hit the newsstands in Nigeria last week. Branded Igbo Life, it is the magazine of the Igbos, by the Igbos, and for Igbos. It has been long overdue for a race of people that are so educated and articulate, found all over Nigeria and millions in the Diaspora, to have a magazine that solely addresses their interest. Yet they do not have a mass circulating regular publication that unveils who they are, how they live and work, their culture and tradition, their people and places, their successes and failures and their contributions to the socio-economic development of Nigeria. This is what this magazine has set out to do with courage and honesty.

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Talent Speaks

Your God given properties can speak to you. Your Imagination can speak; so can your Talent. Take this message from Talent to Nigerian youths. It is an excerpt from my forthcoming book…TruNaija

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Football Storytelling

A friend told me he was invited to present a paper on Football Broadcasting in the 21st Century; The Platforms and Challenges. He asked for my thoughts and ideas to make his presentation rich. I did and he went ahead to do a good job of it. He told me the audience received his message well.

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Sports Illustrated

Nigerian youths are crazy about football. And they are fantastic storytellers about the game. The soccer buffs among them will eat, drink, sleep and dream European soccer. Their fanatic support of European clubs is legendary. A Man U fan is more than a fan. He is Man U 4 Life. If your brand can generate stories that excite them; if it fits into their world, their passion; or can make them shine and laugh they will become your raving fans.

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How Nigerian Youths Converse

Another extract from my forth coming book, TruNaija

Brand Meaning

Nigerian youths are symbolic in their brand preference and interactions. You can spot them easily in the way they dress, gesture, use cell phones, entertain or be entertained, and their attitude. They try to see symbols, which is meaning, in anything they use. They use these symbols to interpret their world, try to understand their place in it, and mingle. Their body language includes gestures, greetings with hand movement and hugs, use of space and more.

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My journey in the wilderness…The Inside Story

Another extract from my forth coming book, TruNaija

My journey into the wilderness experience may well have been my own making, may be it was. I failed to discover the Rod in my hand and follow my passion early in life. You can judge after reading my inside story so that you don’t make the same mistakes, especially the youths.

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Happy New Year?

Did you usher in the New Year on a happy note on January 1? Not so for many Nigerians. They woke up that morning to face a 100 per cent increase in the price of petrol. A cry of anguish and frustration swept through the land. How can this be? How can we survive? Many of us already live below the poverty line. Our low standard of living will further tumble. We are hard pressed trying to survive. This increase in petrol price will worsen the pressure on us. And it may well mean a sad new year for us.

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How I Became a Storyteller (1)

It started when I left Government College Umuahia (GCU) in June 1973 after my WAEC (West African School Certificate examinations). We were the first set of Class 5 students to sit for the school certificate exams in May/June. Candidates in previous years did so in November/December each year until the school calendar was changed in 1973.

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