Articles
On the whole, the articles listed on this page relate to writing and storytelling.
In the first part, I created a list of articles I wrote that focus on writing a novel. Thereafter, I’ve created an alphabetical list of articles written by others. They have been collected over many years.
You are welcome to consider any of the articles listed below for publication in your website/blog/newsletter. Permission is granted to reprint for free with the resource box and byline intact (this information is placed at the bottom of each article).
To view the articles, just click on the article you would like to view and you will be taken to the appropriate page.
I am aware the list is long. So, please don’t get overwhelmed and close this page. Do take some time to view it. Scroll down the list (all entries have been placed in alphabetical order) and I’m sure you’ll find something of interest.
Should You Write a Book? One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services. There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on…
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Wednesday, 18 June 2014 05:42
Human Rights Through the Art of Compassionate Rebel Storytelling
Written by Aneeta Sundararaj
Human Rights Through the Art of Compassionate Rebel Storytelling It has been said that whoever tells the stories, defines the culture. Perhaps that’s why people are looking for new stories, stories where the response is not violence, retaliation, and war, stories where basic human rights are not violated. Everyone wants to believe that human beings can make better choices than the ancient paths of destruction and despair. The events of September 11, 2001 came as a new story to most Americans, but others around the globe have been living with similar atrocities for generations. In addition to stories of armed…
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Wednesday, 18 June 2014 05:37
How To Make The Most Out of a Business Networking Event
Written by Aneeta Sundararaj
How To Make The Most Out of a Business Networking Event You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following techniques will assist you in connecting effectively with others. Before the Event Come prepared to network by bringing business cards, a pen and a small notebook. Make sure you eat before you go. If it’s a cocktail…
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How to Profit From Networking Sales are frequently developed through the relationships we have created with other people. Networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. It is not enough to visit a networking group, talk to dozens of people and gather as many business cards possible. However, every networking function has tremendous potential for new business leads. Here are five strategies to make networking profitable: 1. Choose the right networking group or event. The best results come from attending the appropriate networking events for your particular industry. This should…
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Wednesday, 18 June 2014 05:31
How to Cultivate A Network of Endless Referrals
Written by Aneeta Sundararaj
How to Cultivate A Network of Endless Referrals No question about it; you provide one of the most valuable services imaginable. However, without an ongoing and ever-increasing number of new, quality prospects, you'll eventually run out of people with whom to share the benefits. You might even end up asking yourself that most dreaded of questions in the world of sales, which is, "Who do I talk to next, now that my original list of names has run out?" That thought can be downright discouraging, can't it? Then again, it need not happen. Develop profitable, win/win relationships with practically every…
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How Storytelling Can Grow Your Business People love stories. We love to hear about other people, and stories help us to learn, remember and put to use new concepts. Aesop knew this. His fables help us to learn life lessons through tales about others, without having to learn them the hard way. In modern times, Jack Canfield and Mark Victor Hansen also understand the power of stories to teach, motivate, and inspire. Their "Chicken Soup for the Soul" books continue to sell in the millions of copies because they tap into our primal need to connect with others through storytelling.…
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Secrets To Buying Without Being Sold Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use ... Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way that it…
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Tuesday, 17 June 2014 15:53
Improve Internal Controls through Storybooks
Written by Aneeta Sundararaj
Improve Internal Controls through Storybooks As the Controller of XYZ Corp., Sue is a proponent of Management by Walking Around. One morning, as she was strolling through the offices and checking in with her staff, she noticed several people on the Internet, engrossed in personal business. One employee was looking over his portfolio of investments and another was shopping at a well-known women’s store—clearly not job-related activities! As Sue returned to her desk, her frustration grew. Just the month before, she and the rest of the executive team had issued a policy defining the parameters for using company access to…
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Storytelling for Leaders Storytelling is a powerful communication tool that marketing and advertising professionals use very skillfully to promote their companies’ products or services. But did you know that stories are also effective as a leadership tool? For example, Nike employees have heard for years that their company owes its existence to a track coach and a waffle iron. Workers at Armstrong International know a round of golf once cost their CEO $248,000. And employees at Medtronic are brought to tears when they hear about a man with Parkinson’s disease whose life was transformed by their company’s technology. Great leaders…
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Tuesday, 17 June 2014 15:46
How To Plan A Program Around Mystery Stories
Written by Aneeta Sundararaj
How to Plan a Program around Mystery Stories Several weeks ago I received an e-mail from an elementary school media specialist who was in search of a storyteller who told mysteries. They had planned a “Mystery Week” at one of the schools where she works. She had e-mailed me, not because I was known for telling mysteries, but because I am quite active in the Ohio storytelling community and should know many Ohio tellers and their specialties. I didn’t know of any who told mysteries! And, thinking about the many stories I have heard, I didn’t remember hearing any mysteries.…
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The Recipe for Getting Published Got talent but no clips? Here's the recipe for getting published... * Procrastinating When you've finally decided you have to put into writing the fabulous idea that just struck, you enter the first phase of the writing process. "I'll start tomorrow," "I'm not inspired yet" and "I just don't have the time" are some of the phrases that will form a part of your vocabulary. When you've incorporated them into your daily lifestyle, you're ready to enter the second phase. * The Blank Screen You sit in front of your computer, usually without a clue…
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What Makes A Successful Speaker? C2004 by Sandra Schrift. All rights reserved Successful speakers do not necessarily do all the right things all the time. They often take risks and risk bombing. But all highly successful speakers take action, mostly daily, to move toward their goals with lots of course adjustments. They connect with their audience quickly; usually in the first sixty seconds. To connect is spiritual. It's the core. They speak with E's They educate, entertain, and provide their audience with an interactive experience. They speak with influence, not control or to engender guilt. They know that with the…
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Tuesday, 17 June 2014 02:23
How to Market Your Unsold Books on the Internet: It's Easy
Written by Aneeta Sundararaj
How to Market Your Unsold Books on the Internet: It's Easy Judy Cullins ©2004 All Rights Reserved. Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours. Now, there is a new way to market those unsold books. Use the Internet. And you don't even have to have your own Web site or spend money. Get ready to create a continuous, passive income. Be ready for those checks and charges…
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Tuesday, 17 June 2014 02:20
Top Ten Ways To Prepare for Your Online Book Marketing Success
Written by Aneeta Sundararaj
Top Ten Ways To Prepare for Your Online Book Marketing Success Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought you only a few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get ready to market your book Online use these ten tips: 1. Buy an up-to-date computer with a 56k modem or more and Internet capability. 2. Open an email account. Bypass the freebies, because you need an email account from which…
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Sakshi
Written by Aneeta SundararajI have been in a state of ‘emotional unwell-being’ for seven years. There, I’ve said it. Why? Well, after my father died, I believed that if I reached out with love to ‘good friends’, counsellors, suitors, and relatives, there could be pockets of joy to offset my grief and loneliness,…
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The Creative Industry Needs to Look at Things Differently Post Budget 2022
Written by Aneeta SundararajOn 29 October 2021, the Finance Minister, Datuk Seri Tengku Zafrul Tengku Abdul Aziz tabled Budget 2022 in the Malaysian parliament. RM50 million has been allocated for the arts and culture industry. This comes after a year and a half after the entire industry came to an absolute standstill. With…
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Written by Aneeta SundararajAfter a long drawn battle with the biggest catastrophe in our living memory, global humanity is finally getting to see some quintessential ray of light at the end of the treacherous tunnel in the form of COVID-19 vaccines, currently being rolled out to all parts of the globe. A ‘COVID-19…
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Chaos of Whole Books
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Writing for You? Or for Me?
Written by Aneeta SundararajWriting for You? Or for Me? ‘You must always write with your reader in mind.’ This was one of the first pieces of advice that I received when I began my writing career. Honestly, I found this extremely hard to do because more often than not, I couldn’t picture my…