The Value of 99 Cents
These days, with so much free–YouTube has free music, Amazon has free downloads, libraries (for the most part) have free books, and the Internet has Free Everything–how does anyone manage to sell their wares?
The answer, from one corner of the creative industries in particular, seems to be pricing countless items at $0.99: ebooks, MP3 tracks, TV shows, etc. But how does one...

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