Articles

Fourteen Powerful Ways to Market Your Book on the Web

Fourteen Powerful Ways to Market Your Book on the Web Many authors now understand how important a marketing plan and promotional tools (like an effective publicity service) are for selling more books.  Here’s a general overview of various Internet Marketing strategies you can employ to help market your book: Author’s Website: There are two basic types of sites: author-driven and book-driven....

Follow Your Instincts - and Reap the Rewards

Follow Your Instincts – and Reap the Rewards We spend a lot of our time so distracted by our daily chores and commitments that we tend to ignore what our instincts are telling us. You know how it goes. You spend all your time working or, worse, traveling to work. As an aside, I’ve always thought employers should pay you for that – let’s face it: you wouldn’t be traveling 2 hours a day unless you...

Focus Your Expertise

Focus Your Expertise Yes, you are amazing and brilliant and capable of multi-tasking to a fine art.  You can do anything you set you mind to and you know that already.  You’ve become a master of juggling multiple responsibilities and you seem to be fairly successful at just about everything you do.  So why aren’t you making the big bucks?  Where is all that abundance and prosperity that being so ...

Five Top Success Tips

Five Top Success Tips Incorporate these skills into your strategy for success and you’ll move forward quicker than you ever dreamed! Hustle: generally, people who make it big have one thing in common-they are dissatisfied with the status quo. They will not take what is “common” or “expected” and let that define their lives-they move past it and excel. You must work hard and hustle. Character: s...

Five Stumbling Blocks To Successful Networking And How To Overcome Them

Five Stumbling Blocks To Successful Networking And How To Overcome Them The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships. These occasions are critical for anyone who wants to grow a business or promote a career. Many people are simply...

Five Magic Phrases: Tips for Negotiating Like a Pro

Five Magic Phrases: Tips for Negotiating Like a Pro Writers who are new to freelancing are often too afraid to ask for more than an editor offers. Thrilled to be making any money at all, new writers typically agree to whatever figure is proposed. I was no exception to this rule, but once I’d built up my credits, I realized editors weren’t about to offer me a raise if I continued to play the role ...

Five Easy, Pain-free Ways To Boost Your Productivity FAST (and make more money)

Five Easy, Pain-free Ways To Boost Your Productivity FAST (and make more money) Commit to following these five strategies for a month, and you’ll be more productive — that’s a promise. Note: although my strategies are geared to writers, they will work for you no matter what your work happens to be. One: Think —”Do It Now!” and write one sentenceThis means, that as soon as you turn your computer...

Five Book Back Cover Mistakes and How to Solve Them

Five Book Back Cover Mistakes and How to Solve Them Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book’s front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty second...

First Words Make (or Break) First Impressions

First Words Make (or Break) First Impressions “Next!”“Checking in…?”“Here or To-Go?” Isn’t it frustrating when those are the first words that come out of a front line employee’s mouth? As if they didn’t want to take the time, or couldn’t care less about offering a friendly, approachable greeting to the customer. Meanwhile, the next guy waiting in line thinks to himself, “Gee, thanks for the war...
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