Making the Most of Your Website [This article is an excerpt from Website Makeover] You’ve done the research, found a niche market and created a product that your customers would like to buy. However, sales remain sluggish. You wonder if setting up a website will solve your problems. The options listed below give you an idea of how to make the most of your website. To make more sense of the optio...

What Makes a Good Story? Successful storytellers have a variety of opinions about what makes a good story. Keep in mind that not everyone will love, or even like, our story. Not everyone will love, or even like, us as storytellers. I will attempt, however, to discuss what I feel creates a good story that is strong and that most listeners do enjoy and remember — the true test. A good story is one...

What Makes Storytelling Artistic There are some ideas about storytelling that have concerned me for quite some time. Those ideas are “…the power of storytelling lies with the story itself, and not the storyteller, dramatics, or any of the trappings of theater” and “A good story is a work of art all by itself.” Yes, “A good story is a work of art all by itself.” and I contend that work of art is ...

What’s in a Name? Giving Birth to Your Characters So you’ve got your plot outlined, a title lined up and the research is done. You’re ready to start writing your novel. But wait. Now comes the fun part: creating names for your characters. One of the best things about being a writer—besides the innate ability to create imaginary worlds—is giving birth to a character and then bestowing a name upon ...

What Is Your Point? What is your point? What do you do if you don’t know? Why does it matter? It is important for every writer to know their point because the writer is in charge of the reader’s experience. If the writer doesn’t know the point then the reader surely won’t. That means at best, a writer without a point will soon be a writer without a reader. At worst, a writer without a point can...

What Is The Easter In Your Business? Easter day is coming, Sunday March 27, and Christians worldwide are warming up to celebrate the death and resurrection of our Lord Jesus Christ, a great sacrifice for humanity.  What about you and your business? Is there anything the market can celebrate about any great sacrifice you have made for yours employees, customers, partners, colleagues, friends, reg...

What Is Business Sense? What is the principal thing you need to succeed in your business today? Money. Sure, you need it, but it is not the main ingredient for success. People .Of course they are necessary, but having them may not guarantee success. Excellent products or services. Well, this is a must to succeed. But you may have them and still not succeed. Promotions, visibility, marketing. The...

What Is Your Real Worth? Think about this. If it is possible to quote you as a person on any Stock Exchange, what would be your real worth? Have you ever, in your wildest imagination thought that one day, it might just be possible to quote professional men and women, on the Stock Exchange? Never, you say. You in fact think it is just a figment of my imagination. I agree with you. Getting person...

What is book design, and why do I need it? You’ve spent weeks, months – maybe a year – writing your book, and you’re now ready to release it to the world. Wait. Is your book professionally designed? Huh? Apart from the mechanical book design structure, i.e. Cover, Copyright page, Foreword, etc., are the things like paragraph length, sentence length, white space, etc., done right? Presuming t...